Hey! Welcome to Niche Site Blueprint, my flagship training course on SEO and niche site creation.
Before we dive into the training, I want to take a quick minute to introduce the course and what you’ll be learning.
This course contains my complete step-by-step strategy that I used to build niche sites into a business. I’ve been using and updating these core fundamentals into all of my successful niche sites, including my latest site that is now generating over 15k in income every single month.
I left nothing out. Every little thing that I do in terms of niche selection, keyword research, site setup and on-site SEO, and of course… link building and acquiring traffic, is in this in-depth course.
Even if you’re an experienced SEO, you’ll get a lot out of this course. A lot of what I do is self-taught through testing, and I have some unique tips to share with you
This is now version #2 of the training guide. I’ve made a lot of new additions after the feedback I’ve received from my past students.
My goal with this guide is to change the way you approach niche site creation and SEO. My growth strategies especially will open your eyes to how niche sites should be built IF you want to grow this thing into a full-time income.
My entire model and philosophy is built around sustainability and long-term growth.
Everything I do is focused around traffic that scales for the long-haul. It’s this dedication to long-term growth that allowed me to quit my job, and hope fully will allow you to achieve a new financial freedom doing what you love: SEO and building and growing niche sites!
So when you’re ready, let’s get started.
I want to briefly discuss this model that I speak about, and HOW we’re going to achieve this.
The best part about this training course is that this a proven step-by-step formula.
Yes, it does take work, like any business. But if you can follow the strategies in this course, you’ll be on your way to building a web property that can turn into a full-time income for you.
What is this course all about?
The first part of building a niche site is niche selection.
BUT… before we select a niche, we have to understand the WAY niche selection works for the TYPE of site we’re aiming to build.
The problem today is: All the resources out there on how to properly select a niche is outdated.
Google has changed completely in the last couple of years, and the way to rank a site long-term has changed as well.
This course is about building an authority site to thousands per month. It’s not about building micro site to $100/month.
So… our niche selection has to fit properly with that goal.
The OLD way of building niche sites
In the past, building niche sites was a fairly easy way to get to $100/month in a short amount of time. As long as you avoided big competition and went after long-tail keywords, it was easy to rank your sites quickly and get a good amount of traffic coming in.
Try using that same approach today, and I see people full of frustration.
Long-tail searches are not so easy anymore. The search results are ful of authority sites no matter how small the search volumes are for the keyword.
And aside from competition, small keywords won’t get you to $10k per month. It won’t even get you to $3k per month. You can’t build a niche site around a few 500-1000 searches/month keywords and expect it to make you thousands of dollars.
Instead, we have to approach our niche sites accordingly with our goal: building a long-term, high traffic media property with sustainable rankings.
What do I mean by sustainable rankings?
I mean rankings that don’t get destroyed whenever a new Google update gets released.
Believe it or not, sites created the proper way from the beginning CAN withstand the test of time. In fact, it gets stronger as more time passes. It gets rewarded when Google updates get released instead of being demolished by them.
Let’s see what’s working now, and how we can build these web properties for ourselves.
The NEW way of building niche sites
We first have to realize just how much weight is being given to big brands and trusted authorities now.
We can build all the micro sites we want. If we don’t build any authority to it, it won’t rank. It’s just that simple. Search volume is irrelevant.
We have to move away from the mindset of:
“How can we throw up some micro sites and quickly make a couple hundred bucks?”
Is it still possible to build such a site? Absolutely.
Is it a long-term, sustainable model? No.
You have no security. You have to approach these kinds of sites knowing that they can be wiped out one day.
In 2013, I quit my day job and started working on my sites full-time. At the time, they were consistently making around $3000/month ($100/day).
But I never would have quit my job if I were building sites using “shortcuts”. Even if I was making $5000/month… if my sites weren’t built the way I’m about to teach you in this course, I couldn’t have quit.
Why? Because it would have been to risky. I know a site built in such a way wouldn’t be sustainable.
INSTEAD, we have to move towards the mindset of:
“How can we build out this site into a REAL business that makes 6 figures a year, and will be a SUSTAINABLE, LONG-TERM business model?”
The good news is that the conditions are better now than ever to do exactly that.
The people complaining that Google is dead are all complaining about one thing: spam is dead.
Short cuts are dead. Quick rankings are dead.
But those looking to build real backlinks doing SEO the correct way, aiming to build a REAL business out of their sites are noticing that the possibilities look brighter than ever.
Thre are a few reasons for this:
- Spam and quick rankings are dead: Remember the days when you could outrank aged authority sites by bombing thousands of links at your brand new site? Those days are gone. It you’re the one with the authority site, you won’t be frustrated by these thin competitors outranking you when they don’t deserve it.
- Authority sites are given so much weight: They’re given more weight than ever to combat spammers. It makes sense. As Google fights to make their search results higher quality, the results are weighted toward trusted sites that have built this authority.
- It’s easy to rank without links anymore: I don’t mean you can build a brand new site and just start ranking immediately without building any links. BUT … if you have an authority site with a good domain authority and a lot of links pointed at it, you can pump out content that immediately shoots to the top page without any link building.
Because of your site’s established authority, your “inner pages” (explained later) are given more weight than pages from other sites.
What it tanks to build a site to $10k/month
This course is designed around building ONE site, NOT multiple sites.
Growing a single site to $10k/month is so much easier and faster than building a batch of sites that add up to $10k/month.
Yes, you can continue to use this model for additional sites in the future, but you should go at this one at a time. Like I mentioned above, once you build authority to your site, it’s like a snowball effect. The more content you add on, the more rankings and traffic you add on.
And you don’t want to slow down that snowball by stopping operations and turning your attention onto a new site.
This is a break down the model we’re working towards…
The way we’re going to approach our authority sites is:
- Target the biggest keywords in the niche.
- Consistently build links to these pages targeting the big keywords.
- Build out the site with inner articles.
- Pull in tons of long-tail traffic.
- Not right away, but eventually our rankings will rise for our big keywords.
That’s the model in the most basic description.
And I’m going to explain throughout the course exactly what goes into building it out and how to build the proper backlinks to establish powerful authority sot your site.
In the long run, this approach to building an authority site will result in the following:
- Our site will rank for the biggest keywords in the niche, and every variation of the phrase. Variations are a POWERFUL tool, and one of the key strategies taught in this course called “Pillar Posts.” We’ll dive into that in just a little bit.
- It will have great content that people love.
- It will have powerful links from relevant external pages/domains.
- Because of our built authority, our inner pages targeting long-tail keywords will rank almost instantly. Our site will be given so much extra weight over our competitors.
- We will start getting traffic to our site from tons of long-tail searches which will eventually out number the number of visitors who come in through our biggest keywords(even when we’re ranking #1).
THAT’S THE WAY THE AUTHORITY MODEL WORKS.
Benefits of using this strategy:
- It’s sustainable and long-term. You don’t need to worry about spam updates demolishing your traffic overnight.
- It’s passive once you build authority so the site, especially when using Adsense. I frequently take 3-4 weeks off and income stays the same or even increases. The beauty of Adsense.
- You build a REAL business $10k/month is a real business. We’re going to be driving a lot of traffic to our niche site and you have a lot of opportunities to grow.
- You have an amazing valuable asset. A site making $10k/month can be sold for around $250,000-$500,000. Most website valuations are 10-20x multiples of monthly income. But when your income crosses 5k, especially with the type of links and the amount of authority we’re going to be building to our site, valuations can be stretched a lot higher.
Buyers want sustainable passive businesses. It’s the holy grail for niche site marketers. And the strategies you’re going to learn in this course is specifically suited to this strategy.
This model is exactly what we’re going to learn in this course.
And everything starts with niche selection.
Let’s move on to the first lesson, and I’ll show you all about HOW to choose a niche, and HOW it should be built into your overall site planning.
- FINDING YOUR NICHE
*This unit is about finding a niche. If you already have a niche you’d like to target, have an existing site, or if you’re experienced with this part, then feel free to skip this unit.
Everything starts with niche selection: What will your site be about?
Too many people make the mistake of looking for the “perfect niche” and end up spending way too much time on this part.
As a result, they can never get their site up and running.
Whatever niche you may choose, you have to realize that you can make money in any topic.
So the first thing you have to decide is: What are you interested in?
Now, let’s get started and choose our niche
There are many moving parts to niche selection: Are there plenty of good keywords within the niche? Is it profitable? What is the CPC like? How competitive is it?
FORGET ALL THOSE THINGS FOR NOW.
Let’s just narrow down a list of your interests to start.
Ready? Let’s get started.
I’m going to take you through a few sources you can use. These are my favorite sources to use when doing niche selection.
While you’re browsing the lists, just write down on a piece of paper or notepad app a few topics that spark your interest.
Try to keep it between 5 to 10.
BROAD OR TARGETED? It doesn’t matter at this point. For instance, you can be as broad as just saying “basketball” or you can be as targeted as saying “jumping higher for basketball players.”
You can be as broad as you like or narrow it down as much as you want. We’ll get to sorting out that part in the next step.
My favorite source: StumbleUpon
If you haven’t been using StumbleUpon for niche selection, you’re missing out. It’s arguably the best resource on the internet for finding niche ideas.
So let’s go ahead and make an account if you don’t already have one. It’s free, it’s fast, and there’s no verification or anything required.
Finding the list of niches
After you’ve made your account, click on your profile on the top right.
That should cause a new nav bar to slide down below it. Click on “Add Interests”.
Once you do, you’ll be brought to their list of interests. Click on “All” and you’ll see a HUGE list of niches.
There’s nothing quite like this list. It’s organized in alphabetical order, there are images for better visualization, and there are a ton of topics to choose from.
Scroll down the list. As you do, note down any that might be of interest to you.
I browse through this list frequently even if I’m not planning to build out a site. It’s impossible to scroll down this list without coming up with any ideas for niche sites.
If you went through StumbleUpon’s list and didn’t find everything you needed, here are a few more great sources.
- RedditList – Ever wonder what the hottest trending topics and sub reddits are on Reddit? This website shows you in real-time. Although a lot of Reddit’s sub-reddits are not niche-site topics, you’ll often come up with some great ideas browsing what’s trending.
- com’s A-Z List – About.com is probably one of the biggest content farms on the internet. They write about every topic you can think of, just using their enormous domain history and authority to rank for virtually every keyword out there. This list is their A-Z list of all the topics they write about.
- Udemy – Udemy has high quality courses on a variety of topics. If people are willing to purchase a course about it, chances are it’s a pretty popular topic. You’ll come up with a lot of great ideas browsing through their courses. Go through different categories and skim through what types of topics people are creating courses on. It’s a great way to spark ideas for your niche site.
- Barnes & Noble – Just a giant list of book categories. One of my favorite places to find niche ideas is at the book store. The section you find yourself going to most often is probably going to be a good idea to start your niche site about since you have an interest in it. Well, this is probably the most extensive list of categories you’ll find without having to actually visit a bookstore.
This course also comes with a pretty cool free bonus that I created myself.
Check the bonus section for the Niche Book. It’s a PDF filled with over 100 niche ideas.
Not only that, but it contains keyword suggestions for each niche as well J
The keyword suggestions are there to get the ball rolling on your keyword research.
Some of the keywords will be perfect, some will just give you ideas on which “topic” you should cover in each niche.
If you’re having trouble selecting a niche, the Niche Book should help you out pretty well.
Do you have your list of niches?
In this unit, I gave you a few sources where you can go to get your niche ideas.
If you followed my instructions, you should have around 5 to niches noted down that are worth analyzing.
Don’t get too picky here. If you’re not sure if a certain niche is interesting or not, just jot it down anyways.
This is exactly how I start my niche selection when I’m about to start a new project..
It doesn’t have to be a complicating process. Just going through a few different sources and jotting down a few that catch your eye is all that’s required.
The next unit is where we’re going to analyze them, and filter them down further to see profitability, competition, and growth potential.
So when you’re ready, let’s move on.
- Analyzing Your Niches For Keywords
So now that you have a few niches selected and jotted down, it’s time to examine them one by one.
What we’re going to do is measure the potential size of each niche. Meaning… we’re going to be digging through each one to see what keywords are available, an how big they are.
This is the area where a lot of people get stuck.
Where do you even start? Is the problem most people face.
Entering in seed keywords is the way I start digging into any niche.
What are seed keywords?
They’re just a bunch of different topics in that niche that you input into your keyword tool. I’ll get to examples of some of my favorites in just a little bit.
Based on your seed keywords, a keyword research tool is going to bring back hundreds of suggestions for you to look through.
For me, I like to keep all my seed keywords informational.
These are things like tips, instruction, tutorials, how-to’s data, etc…
And you should be doing the same thing.
Why? Most sites out there are informational, and there is a big market for information.
For instance, Sports Illustrated, WikiHow, eHow, Business Insider, Forbes, Instructables, Martha Stewart, WebMD, Search Engine Journal…
…. I could go on and on. They’re all websites that produce informational content.
The market for information is ginormous, and as a result there are a LOT of high search volume keywords for information in almost EVERY niche imaginable.
It’s no wonder that even sites that are selling something – SASS websites, businesses, websites for professional services, and even e-commerce sites – are turning to information-related content to attract customers through search (usually in the form of a blog).
It’s just a huge market and there is always room in any niche for someone like you and I to come along and build a high-traffic site around it.
Types of keywords you should avoid
Before we go any further, I want to go over a rule I have about targeting keywords:
I avoid e-commerce / product-related keywords because they act in kind of a different way than normal search results.
You have to understand the meaning behind the search – search intent.
For instance, let’s say one of the niches you’re analyzing is bowling.
An e-commerce/product-related keyword might be something like: “bowling shoes”.
It get a good amount of searches per month.
HOWEVER…. An article about how bowling shoes are made, information about what they’re used for, and any other type of information type of content will NEVER rank highly for this search.
Why? Because of the MEANING behind the search. Google knows that the majority of people who search for “bowling shoes” are looking to buy.
As a result, these are the search results you’ll see.