Google Ads Tips
As you see, the advertising channels as Google, Twitter, Instagram, and Facebook are developing more and more strongly. Thus, these ads channels are going to become the most powerful weapons to help you generate more profit for your business.
Currently, Google Ads is considered as one of the most popular and effective online marketing methods. Therefore, every business, especially the small businesses chooses it to blueprint and conduct their marketing campaigns. With this marketing method, you can get more clients and turn them into the potential customers, increase your sales and promote your business.
In this article, I want to share you 9 Google Ads tips to make an effective and successful marketing strategy so that your business can be stronger and stronger.
The most effective Google Ads tips for the small businesses
Image: Google Ads Tips
1. Link to the product or service pages
If your homepage is not the target sales page, you shouldn’t use the home page to build your landing page. Instead, only you should link to a specific product page. How to do this? You may make the landing pages that are related to the advertisement since these pages are going to present the relevant useful content that your customers may be looking for. In addition, the landing pages have to be designed well and attractively, and the content has to be engaging if you want to get more customers.
2. Optimize the campaign settings
You should remember that you have to select the language as well as the country that you want to conquer in order to reach to the target clients. This is very significant if you want to successfully advertise your product or service or business on Google AdWords.
If you have been starting running ads on Google AdWords, the best thing is to select Google Search. And when you select “Search Network” & “Content Network”, you are going to want your ads to display on many different subsystems. And after that, your ads will be able to get more clicks from the customers. However, this does not still mean your business is more efficient.
3. Check out the complicated advertising
Advertising on Google AdWords is going to enable you to check the complicated advertising simultaneously. Thereby, you are possible to see which ads are effective and bring a higher click rate for you. If you wanna make 3 – 5 advertising, these ads are going to bring the different results as well as benefits. After identifying which ad performs best, you are able to reject the ineffective ads to save money and time.
4. Add keywords into ads
I usually use Wordtracker to search the optimal keywords. When I have the most suitable keywords, I am going to insert them into the title along with the description of the ads. This is really beneficial for you because Google is going to highlight and bold the keywords in your ads.
Some studies showed that thanks to highlighting the keywords, your ad can engage more customers. The studies also showed that the advertising with the optimal keywords is more effective than the ads with no the optimal keyword. Thus, you should insert your keywords in brackets “”.
5. Promote the benefits
It is said that determining the key features of the product and show it in the advertising will make your marketing strategies successful. For instance, “effective weight gain”, “younger” … But let remember that the customers only looks for the products that they really need.
6. Add attractive words into ads
Let’s start the title with the words like “New”, “Free”, “More”, “Discover” … And you should not use the words like “Best” or “perfect”.
7. Utilize words that can stimulate the viewers
Words stimulating the emotion of viewers are going to create more responsive than anything. Almost of online viewers are searching for a solution to remove some problems. Therefore, if you offer a solution attracting their feelings at the same time, certainly your ads will get a lot of visitors.
Here are some words and phrases that can meet your demands: Free Download, Special Offer, Discount, Sale, Discover, Save…
8. Utilize Unique Selling Proposition
Using unique selling proposition in your ads is very necessary because the unique selling proposition will make you become different from other competitors.
9. Eliminate words having no effect
Besides, you should remove some useless words. The words or phrases in your ads have to be concise and pithy. Sometimes, the useless and excessive phrases may express the lack of professionalism in your ads.
I have shared the most effective Google Ads Tips with you to help you build a Google Ads strategy successful as well as help you develop your business strongly. Thank you for visiting and reading!